Social Media Management

Overview

As the Social Media Manager for Soft & Shiny Laser Clinic, I developed and implemented effective strategies across Facebook, Instagram, and TikTok, significantly enhancing brand visibility and engagement. I focused on three key Instagram metrics: increasing followers, engagement, and likes. I created custom content, including photo carousels, videos, and industry-specific Instagram Stories. My responsibilities included managing the brand’s presence, engaging with the community, and analyzing performance to drive growth.

Responsibilities

• Strategy Development: Created and executed social media strategies to boost brand presence.

• Content Creation: Developed and scheduled posts, stories, and videos showcasing our services and client testimonials.

• Customer Interaction: Enhanced customer relationships by promptly responding to comments and messages.

• Analytics and Reporting: Monitored and reported on key performance metrics, adjusting strategies to optimize results.

• Collaboration and Promotion: Worked closely with Marian to highlight key services, promotions, and special offers.

• Trend Monitoring: Stayed updated on industry trends and best practices.

• Optimized Local SEO: Managed and optimized Google Business Profile to enhance local search visibility.

Examples of Social Media Content

Analytics Data: Growth Charts and Engagement Rates

Mother's Day Promotion Campaign

Objective:

Increase awareness and bookings for the Mother's Day laser hair removal.

Strategy:

• Created a series of vibrant, eye-catching posts and stories on Instagram.

• Used targeted ads to reach local audiences interested in beauty and skincare, focusing on individuals aged 18-50 within the clinic's surrounding area.

Results

• 10 new bookings within the first ten days of the campaign.